Remember that 1998 song by Baz Luhrmann, "Everybody's Free (To Wear Sunscreen)”? If not, or if you just didn’t heed its sensible advice, do yourself a favour and have a look at this short though impressive and rather alarming video.

Photographer Thomas Leveritt used ultraviolet (UV) cameras to reveal to people sun-induced blemishes and damage in their skin not yet visible to the naked eye. (UV photography is often used in forensics and medical science to document bruising and other types of damage to the skin.) Many people were more than a little shocked to see what their skin looked like in UV light!

But then Leveritt showed people what a dramatic effect applying a little sunscreen has: it instantly blocks almost all UV radiation from the sun, and that’s the nasty stuff that’ll give you sunburn, accelerate the ageing of your skin, and eventually even cause skin cancer. (More than 90% of skin cancer is caused by long-term exposure to solar UV radiation.)

So listen to the song, watch the video, and for goodness sake, wear sunscreen! It might just save your life.